IMPORTANCE OF WEDDINGS FOR THE GARMENT INDUSTRY

IMPORTANCE OF WEDDINGS FOR THE GARMENT INDUSTRY IN INDIA

Tradition has  long  dictated the ebbs and flows of  the every Indian  wedding . This is specially  real  for the timing of the nuptials, with festivities  normally  deliberate  among  the months of October to January. The  motives  for  deciding on  this  pick out  window are  each  poetic and prosaic – at the same time as  the former  regards the season as auspicious,  mainly  given its proximity to Navratri and Diwali, the latter  allows  for  rich, heavy  fabrics  to be worn  easily,  at the same time  allowing  friends and family  from  abroad  to make an  appearance.

However,  as time marches on, even this  lengthy-held  tradition  is giving  way  to  12 months-round  festivities, all  driven  by  the  changing  taste  and  comfort  of  now a days’s busy er. The  nation’s  wedding  industry  has  developed  into a  powerhouse of  unmatched  proportions, with  plenty of scope to grow. Over 10 million weddings a  year  have  resulted in a area worth an estimated USD 50 billion, making India the sector’s second-largest  wedding  market.

An annual  growth rate  among  25 and 30  percent  guarantees  to push this  figure  even  higher, fuelled  via  a massive,  youthful  population,  rising  incomes, and an aspirational  force  for  greater s toked  via  glamorous social media weddings. This has led to  an  industry  that is, essentially, both  de-seasonal and recession-proof.

Cultural Obligation

Weddings  hold  a  unique  place  in the  heart  of every  Indian family,  regardless of  caste,  culture, or creed. They  represent  the  pinnacle of  a life-time  and are  hence  financed  accordingly.  Indeed, the life’s savings of many a family are reserved solely for this occasion, often further supplemented with loans and borrowings from friends and family. it is even expected that up to 1/5th  of the entire  life time  earnings  of the  common  man or woman  is set  aside  for this  occasion.

As such,  each  factor  needs to be  ideal. And what’s  greater  indicative of the pomp and grandeur of the  occasion that the bride’s outfit?  Recent  years,  specifically, have  seen  this  idea  expand  to include not  simply  the groom,  but the  wider  wedding  party  as well.  Dad and mom, cousins,  or even friends  are all  out fitted  for the day,  frequently in designer  and couture  wear.  These  expenditures  serve  not  just  to commemorate the  occasion,  but  also act as an indelible marker of the Socio-economists  of the  parties involved. A grand  celebration,  during  which  money  is  treated  as inconsequential, is the  most  powerful  signifier of wealth and upward social mobility  imaginable. This  mind-set  has  verified  worth while  to the  nation’s  fashion  industry,  and they  have  responded  to the  demand  with gusto.

The Bollywood Factor

Aside from the wedding sector, Bollywood is perhaps India’s only other industry to be completely immune from economic downturn. The nation’s largest film stars hold an unparalleled position in the country – revered nationwide. Their every word and move is closely scrutinised and followed by millions of eager fans. And naturally, no event in a celebrity’s life is more eagerly followed than a wedding. The 2018 wedding of Deepika Padukone and Ranveer Singh was practically a national news. With both traditional and social media buzzing over every aspect of the celebration. As such, their wedding served as a template for further such celebrations in the years to come. This significantly impacting consumer trends and driving demand for luxury bridal wear. This is a pattern that’s repeated, itself. Ever since Bollywood first burst onto the scene and is likely to continue far into the future.